https://www.karenjwang.xyz/work daily 1.0 2026-02-20 https://images.squarespace-cdn.com/content/v1/5d9cd33a4305a15ce861ba94/1570562120292-B0HGOD56LQW0CY73VQI3/triplinks.jpg UX - Study Design and Timeline | 6 researchers, 12 participants, 12 weeks / Regular client meetings and check-ins for alignment / Project proposal created (approach, timeline, scope, limitations, etc.) / Preliminary industry research / competitive analysis conducted / Individual expert reviews performed by each member / Presented findings / Created recruitment parameters, survey, and moderator's guide / Recruited participants and scheduled interviews / Conducted usability tests / Consolidated findings and rated using a severity scale / Produced design alterations and suggestions / Presented final findings https://images.squarespace-cdn.com/content/v1/5d9cd33a4305a15ce861ba94/1570566117401-VN7WU6SP6NJ8WV6OU98C/KarenWangSFMOMAapp.jpg UX https://images.squarespace-cdn.com/content/v1/5d9cd33a4305a15ce861ba94/1570564016327-IO4CQ53IYW5JT3O9LJKT/MathWorks1.jpg UX https://images.squarespace-cdn.com/content/v1/5d9cd33a4305a15ce861ba94/1570652842303-H6YNU9PO53V0DET8JSQF/image-asset.jpeg UX https://images.squarespace-cdn.com/content/v1/5d9cd33a4305a15ce861ba94/1570652942901-EUIOBDGQXOR4DIQMKLIT/image-asset.jpeg UX https://images.squarespace-cdn.com/content/v1/5d9cd33a4305a15ce861ba94/1634344804285-K75QIL06KLUCDMVVRJDG/LifeofKare+desktop.png UX https://images.squarespace-cdn.com/content/v1/5d9cd33a4305a15ce861ba94/1634492626126-OU1IQD5EA5QL3S6KA2EB/unsplash-image-vbxyFxlgpjM.jpg UX https://images.squarespace-cdn.com/content/v1/5d9cd33a4305a15ce861ba94/1634493855356-LRKZU9ZHDVGSPUCSJVFO/giulia-bertelli-2OU30mdtseY-unsplash.jpg UX https://images.squarespace-cdn.com/content/v1/5d9cd33a4305a15ce861ba94/1651002700388-OYFUR3DEJE1DS66NIIDW/feliphe-schiarolli-hes6nUC1MVc-unsplash.jpg UX https://images.squarespace-cdn.com/content/v1/5d9cd33a4305a15ce861ba94/1651190542955-6XM3QQP99Y55G8GFQDGA/steven-lelham-atSaEOeE8Nk-unsplash.jpg UX https://images.squarespace-cdn.com/content/v1/5d9cd33a4305a15ce861ba94/1708216487654-KK6ASRA9FAPU8W0MR200/timo-wielink-HNlY1OTz3V4-unsplash.jpeg UX https://images.squarespace-cdn.com/content/v1/5d9cd33a4305a15ce861ba94/1709862606207-FB01SA93TBRL7XD8ZKFJ/jed-villejo-bEcC0nyIp2g-unsplash.jpg UX https://images.squarespace-cdn.com/content/v1/5d9cd33a4305a15ce861ba94/1726444436695-IGGGLML8772GCBM6CDGG/lucrezia-carnelos-IMUwe-p1yqs-unsplash.jpg UX https://images.squarespace-cdn.com/content/v1/5d9cd33a4305a15ce861ba94/da819ca9-780d-4334-b418-90122544df9c/brooke-cagle-g1Kr4Ozfoac-unsplash.jpg UX https://images.squarespace-cdn.com/content/v1/5d9cd33a4305a15ce861ba94/f995ba64-60a3-422d-9826-c27ef403fd76/maxence-pira-7hR3FrFs4Q0-unsplash.jpg UX https://images.squarespace-cdn.com/content/v1/5d9cd33a4305a15ce861ba94/cd2cb878-b58f-4d8e-83f3-1505816fa9f1/s-o-c-i-a-l-c-u-t-7KkDiSs5UdQ-unsplash.jpg UX https://images.squarespace-cdn.com/content/v1/5d9cd33a4305a15ce861ba94/1634346672936-IL6XCQ9DRG8CDX01IENI/unsplash-image-vbxyFxlgpjM.jpg UX - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d9cd33a4305a15ce861ba94/1634347644492-I935SDUEK0IX60219N8W/unsplash-image-SO5jpAT2bN8.jpg UX - Process 1. Recruit Participants - Partnered with the internal recruitment team to select 20 participants (10 Members, 10 Admin) with alternates 2. Create Protocol - Prioritized product testing requests from the teams based on research goals and product impact. - Strategized protocol flow of three to four product requests, each 10-15 minutes. - Reviewed and locked in technical requirements, stimuli, mocks, builds, etc. prior to testing dates. - Created a cohesive moderator’s guide from the list of tasks, questions, and expectations from key stakeholders. 3. Run Sessions - Ran one-on-one remote and in-person moderated lab sessions with participants over the course of two four-day weeks (e.g., Week 1: Admins, Week 2: Members) https://images.squarespace-cdn.com/content/v1/5d9cd33a4305a15ce861ba94/1634348105294-ANF9CASNX3ZBMJEQS5TM/unsplash-image-WC6MJ0kRzGw.jpg UX - Analysis and Outcomes 4. Debrief - Held pilot debriefs with stakeholders after the first session to review what went well, where to probe, and other opportunities. 5. Analysis - Reviewed session notes and recordings to uncover overarching themes. - Created reports with a recap of protocol, major findings, and recommendations, including exhibits. - Presented findings to key stakeholders and acted as a subject matter expert on the research. https://images.squarespace-cdn.com/content/v1/5d9cd33a4305a15ce861ba94/1634619276190-CBH13CB05VRROFLQFW2R/unsplash-image-ukzHlkoz1IE.jpg UX - Impact - Supported the iterative design process and launch of several key features within the product. - Managed and offloaded tasks to the vendor, AnswerLab, to reprioritize my time towards creating an impact on embedded teams. https://images.squarespace-cdn.com/content/v1/5d9cd33a4305a15ce861ba94/1634493855356-LRKZU9ZHDVGSPUCSJVFO/giulia-bertelli-2OU30mdtseY-unsplash.jpg UX - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d9cd33a4305a15ce861ba94/1634494514346-GMXB3KRRGET9PFUY72CD/jeff-sheldon-6MT4_Ut8a3Y-unsplash.jpg UX - Process 1. Identify Appropriate Research Methodology (Diary Study) - Utilized the diary study research methodology to capture pertinent information on users’ mental models in regard to the web on Smart Displays. 2. Create Diary Study Protocol and Daily Activities - Strategized daily participant activities over seven days with three to ten entries per part that mirrored the project objectives. - Crafted a four-part diary study, containing (1) current smart display usage, (2) smartphone and web moments, (3) web on smart display wishes, and (4) use case evaluation. https://images.squarespace-cdn.com/content/v1/5d9cd33a4305a15ce861ba94/1634498969998-8FR16H4DOWZ4HO3481VS/696x696bb.png UX 3. Program Diary Study - Enlisted the app, dscout, to program the four-part diary study for all recruited participants. - Managed recruitment for selected participant criteria with an external recruitment agency. 4. Launch and Begin Data Collection - Monitored incoming data over seven days and consolidated over 500 participant entries into themes in a collaborative spreadsheet. - Identified qualified participants to bring in for one-on-one interviews. 5. Hold Use Case Workshop - Met with stakeholders to align on the top use cases uncovered through the diary study. 6. Conduct IDIs - Held 15 of 35 remote one-hour interviews over the span of one week. https://images.squarespace-cdn.com/content/v1/5d9cd33a4305a15ce861ba94/1634617726631-9VELBEPTXZM7FIGT0SKE/kirill-9uH-hM0VwPg-unsplash.jpg UX - Analysis and Outcomes - Created a 100-slide deck with qualitative and quantitative data pertaining to Smart Display usage and frequencies. - Identified broad themes and 11 key use cases, including reminders, multitasking, accessibility, routines, and decreased stress, that colored participants’ Smart Display usage. - Utilized the Jobs To Be Done (JTBD) framework for identifying key concept scenarios. - Provided graphs, imagery, and iconography to accentuate qualitative data. - Proposed opportunities and recommendations aimed to alleviate user pain points and report on creative at-home use cases for the web. https://images.squarespace-cdn.com/content/v1/5d9cd33a4305a15ce861ba94/d4c00d13-4c87-4caf-a3e8-e8dc13e5fc3b/image.png UX - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d9cd33a4305a15ce861ba94/c9242a62-a188-484c-8dd0-3dca2da0331b/jeswin-thomas-guLAk5gqj-Y-unsplash.jpg UX - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d9cd33a4305a15ce861ba94/3a56e64d-f4ee-45ee-a1a6-5f00775f73da/brandi-redd-aJTiW00qqtI-unsplash.jpg UX - Process 1. Identify Appropriate Research Methodology (Individual Interviews) - Worked within a team to schedule stakeholder interviews, the inspiration audit, individual interviews, the concept card session, and low-fidelity and high-fidelity concepts. - Collaborated closely with the UX designer, along with the research director, design director, and project manager in a user-centered design project. - Debriefed on previous research and academic papers from the client. 2. Oversee Stakeholder Interviews - Monitored incoming data collected by the UX designer during stakeholder interviews. Assisted interviews in tandem with recruiting and creating the session guide for IDIs. 3. Create Interview Protocol - Strategized two 90-minute interview protocols for 10 students and 12 teachers (for 8 and 10 to show), which included a co-creation activity and platform example walkthrough. https://images.squarespace-cdn.com/content/v1/5d9cd33a4305a15ce861ba94/196fb3c0-2f9b-44ca-b290-6bbc67eb848e/david-pennington-T-GjUWPW-oI-unsplash.jpg UX 4. Recruit Participants - Drafted two recruitment screeners with unique criteria for students and teachers. Sought a mix of household incomes, location, gender, racial identity, and feelings of connectedness to school to account for diversity. - Collaborated with the internal recruitment team to schedule 22 total participants. 5. Conduct IDIs - Held 18 90-minute sessions with high school students and teachers over 8 days. - Led participants through a co-creation exercise through Mural, where they sketched their ideal learning environment and “non-negotiables,” and a walkthrough of the current SEL for Adults platform. 6. Attend Client Workshop and Concept Card Session - Supported the UX designer in leading a client workshop to discuss, vote, and prioritize “non-negotiable” SEL-related learning contexts and platforms. - Contributed to an internal concept card session with 19 designers to sketch preliminary designs for 3 student experience pillars. https://images.squarespace-cdn.com/content/v1/5d9cd33a4305a15ce861ba94/1498de3f-111e-4307-8e3b-b7e05f8ef3ae/taylor-wilcox-NTur2_QKpg0-unsplash.jpg UX - Analysis and Outcomes - Synthesized and presented high-level findings and emerging themes in a “Topline Report” based on my initial impressions and observations one-day after the final interview session. - Created an “Extended Topline Report” with deeper insights, quotes, and recommendations one week after the final interview session. - Worked with the UX designer to create a cohesive research x design final presentation deck. Responsible for designing ~60-slides on Figma with qualitative data pertaining to 3 student experience pillars and 2 teacher experience pillars. - Crafted 4 video highlight clips to visually articulate insights and capture key participant quotes. - Presented the final deck to 8 stakeholders during a 2-hour walkthrough of key research insights, recommendations, and low and high-fidelity design concepts. Facilitated insightful group discussion and fielded research questions from the client. https://images.squarespace-cdn.com/content/v1/5d9cd33a4305a15ce861ba94/fc004684-56aa-4978-802b-5f061c2a32fc/carlos-magno-DzcULYvMSYY-unsplash.jpg UX - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d9cd33a4305a15ce861ba94/057040de-90d0-43af-991a-37d04242fcab/steven-lelham-atSaEOeE8Nk-unsplash.jpg UX - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d9cd33a4305a15ce861ba94/0465f466-2e28-4086-89c8-447b52da52be/jade-stephens-N21356amsyw-unsplash.jpg UX - Process 1. Identify Appropriate Research Methodology (Usability Testing) - Worked within a team to understand previous versions of the device, assess constraints for launch, and key research objectives. 2. Create Interview Protocol - Strategized 75-minute interview protocols for 15 participants (for 12 to show), which included sending participants wrist bands to attach to their phones to, mimicking a wrist wearable device. https://images.squarespace-cdn.com/content/v1/5d9cd33a4305a15ce861ba94/510ea4f0-3768-4486-ac80-cb856855927c/logan-weaver-lgnwvr-9D_rUDe7xvA-unsplash.jpg UX 3. Recruit Participants - Drafted a recruitment screener with segmented criteria to capture a mix of athletic abilities. Screened for those able to physically use their hands and participate in an active scenario, and 3 of 12 smartwatch or fitness tracker users. - Collaborated with the recruitment team to schedule 15 participants over 5 session days. 4. Conduct IDIs - Held 14 75-minute sessions with participants of varying athletic ability. - Led participants through a technical setup with a Principle Mirror prototype and a series of tasks: 1. Data (Activity, Sleep, Blood Oxygen, Heart Rate), 2. Exercise (Walk), 3. Tools (Alarms, Stopwatch, Calendar, Weather), 4. Settings (Watch Face, Do not Disturb, Night Mode, Haptics), and 5. Events (Calendar). - Observed and probed the following areas within each section: 1. Task success rate and findability of features, 2. Ease of use, 3. Navigational elements, 4. Design and layout, Legibility of text, and 5. Areas for improvement. https://images.squarespace-cdn.com/content/v1/5d9cd33a4305a15ce861ba94/e99b9e50-2741-478e-a15a-37df497c48fe/paul-green-gOHfFgwyDNM-unsplash.jpg UX - Analysis and Outcomes - Synthesized and presented high-level findings and emerging themes in a Topline Report based on my initial impressions and observations one-day after the final interview session. - Created a 22-page Final Report with deeper insights, scope and severity, quotes, and recommendations 5-days after the final interview session. - Crafted 4 video highlight clips to visually articulate insights and capture key participant quotes for pain points (e.g., expectation, navigation), user satisfaction and delight, and legibility. - Presented the final deck to 7 stakeholders during a 1-hour walkthrough of key research insights, task completion rates, SEQ ratings, and design recommendations. https://images.squarespace-cdn.com/content/v1/5d9cd33a4305a15ce861ba94/7c2411b8-b3cd-42c4-81bb-dc5333fe3569/chase-kinney-FMQBLyhD2HU-unsplash.jpg UX - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d9cd33a4305a15ce861ba94/594fb76a-2523-4145-8e6f-09509dd8a610/timo-wielink-HNlY1OTz3V4-unsplash.jpg UX - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d9cd33a4305a15ce861ba94/07aba0d8-8562-489f-9cc5-e364d1ac37a2/IMG_3487.jpg UX - Process 1. Study Planning - Collaborated with 1 Project Manager, 1 Research Director, and 1 UX Researcher to review previous research (e.g., customer success outcomes), assess technological constraints, and plan logistics for two-weeks of in-person testing in San Francisco. 2. Screening and Recruiting - Partnered with a local recruitment agency to screen and schedule 40 existing and prospective customer participants for 30 to show. Planned for 60-minute interviews between 2 Researchers and 2 Research Assistants. 3. Client Alignment Workshop - Utilized client’s customer success outcomes (CSO) to plan and lead a 2.5-hour alignment workshop including design activities such as CXO statement refinement, prioritization, and dot voting as a group through Mural. https://images.squarespace-cdn.com/content/v1/5d9cd33a4305a15ce861ba94/1291e009-1677-4358-b537-432fd2863663/timo-wielink--exfbuYFstk-unsplash.jpg UX 3. Session Guide Creation - Created a session guide using our project objectives and research questions as a north star. Incorporated various tasks to gauge the ease and comfortability of the autonomous driving and ride-sharing experience. Ensured consistency throughout all competitor session guides. 4. Hiring and Onboarding Research Assistants - Screened and interviewed 5 Research Assistants with the Research Director for the 2 open positions. - Onboarded 2 Research Assistants to the project topic, methodology, and note-taking protocol while leading the team of researchers on-site. 5. Conducting In-Field Testing - Facilitated 16 ride-sharing and autonomous vehicle sessions in downtown San Francisco (Embarcadero) with 2 types of experiences (one autonomous vehicle and one ride-share). - Managed full data collection days with 6 sessions run concurrently with a secondary researcher (3 per person per day) while organizing note-taking through a spreadsheet, Qualtrics survey, and task board. https://images.squarespace-cdn.com/content/v1/5d9cd33a4305a15ce861ba94/ccb4164b-3c80-4ca6-b146-1170c6351e7c/joshua-sukoff-kmlOL0C7Q_Y-unsplash.jpg UX - Analysis and Outcomes - Synthesized and presented high-level findings and emerging themes to the client based on my and a secondary researcher’s initial impressions and observations one day after the final interview session. - Created an 80-slide deck with benchmark methodology, success criteria, severity ratings, participant segmentation, task scorecards, usability findings, survey responses, process documentation, video highlight clips, quotes, and recommendations. - Presented the final deck to 5 stakeholders during a 1-hour walkthrough and discussion. - Followed up with an internal project retrospective amongst team members to reflect on what went well and what we learned. https://images.squarespace-cdn.com/content/v1/5d9cd33a4305a15ce861ba94/d08ff4e8-b35c-42f1-83a6-2d94c7406ebd/remy-gieling-PkKsHQ5u4g8-unsplash.jpg UX - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d9cd33a4305a15ce861ba94/706633be-76a3-457d-b08f-14142e29c1d5/jed-villejo-bEcC0nyIp2g-unsplash.jpg UX - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d9cd33a4305a15ce861ba94/c2237da4-3baf-4f64-866b-31c3101eb458/jon-tyson-8NGWDex9qUw-unsplash.jpg UX - Process 1. Align with Design Team and Oversee Stakeholder Interviews - Worked within a team of a design director, 2 UX designers, a content strategist, and a project manager to schedule stakeholder interviews, review primary research, and plan intercept interviews for a user-centered design and research engagement. - Monitored incoming data collected by the UX designer during stakeholder interviews. 2. Conduct Foundational Intercept Interviews - Traveled to a Community Resource Center with a UX designer to conduct 17 15-minute intercept interviews over 2 days with 11 native English speaker and 6 native Spanish speakers (utilizing a Spanish translation tool). 3. Deliver Topline Insights Report - Synthesized and presented high-level findings and emerging themes in a “Topline Report” based on my initial impressions and observations one-day after the intercept interviews. https://images.squarespace-cdn.com/content/v1/5d9cd33a4305a15ce861ba94/4e969b16-fd2b-4e34-80ef-dc8b57831890/hillary-ungson-TdpSX7XAcKo-unsplash.jpg UX 4. Facilitate Client Workshop with Designers - Transferred written insights to a Figma deck in preparation for the client workshop. - Held an in-person client workshop with 8 stakeholders to share stakeholder and research findings, conduct empathy mapping, plot experience continuums, present UX audit, organize inspirational images, map priority circles, and ideate early-stage concepts. 5. Support Design Phase - Contributed to an internal concept card session to refine preliminary designs according to design pillars. - Shadowed designers during their iterative design process while providing evidence-based support. 6. Conduct Evaluative Research - Held 17 75-minute sessions with healthcare program members and non-members to test mid-fidelity design concepts alongside an additional Spanish speaking researcher. https://images.squarespace-cdn.com/content/v1/5d9cd33a4305a15ce861ba94/cf512ac0-4b9d-46a7-8b47-ef79252f13d1/amauri-mejia-GvF7RkA-E9Q-unsplash.jpg UX - Analysis and Outcomes - Synthesized and presented round 2 “Topline Report” to the client with insights and quotes while facilitating group discussion. - Crafted 4 video highlight clips to visually articulate insights and capture key participant quotes. The Healthcare program was able to launch their new website the following year, in 2023, with finalized designs delivered post-research and support from our development team. https://images.squarespace-cdn.com/content/v1/5d9cd33a4305a15ce861ba94/787463a4-8746-47d0-a751-a0c25f26ff66/natalie-pedigo-wJK9eTiEZHY-unsplash.jpg UX - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d9cd33a4305a15ce861ba94/aa41af3a-aadf-4c21-ab9f-0065f7bf0847/lucrezia-carnelos-IMUwe-p1yqs-unsplash.jpg UX - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d9cd33a4305a15ce861ba94/e1bd7dd9-f037-43f6-ae6d-a93cd824577f/liam-charmer-UzQCWiN3HHc-unsplash.jpg UX - Process 1. Plan and Divvy Up Research - Worked with a team of four distributed researchers, three IT professionals, four studio hosts, and one project manager to onboard, collaborate, and set expectations with the client. - Selected testing input (hands near field, hands far field, controllers near field, controllers far field). - Created research protocol and script, note-taking grid, lab cleaning instructions, and in-lab stimuli. - Dry-ran research protocol with two different types of headsets and hand-measuring tools. 2. Conduct IDIs - Held 36 90-minute sessions in Phase 1 of research over three weeks. - Held 24 90-minute sessions in Phase 2 of research over two weeks. - Led 60 participants through 10 interactions per phase and had participants perform these interactions within each headset. https://images.squarespace-cdn.com/content/v1/5d9cd33a4305a15ce861ba94/0965de66-837a-4d95-8718-18ae923486e8/bram-van-oost-jQ8jaYV1rPY-unsplash.jpg UX - Recorded behavioral measurements, such as task success (pass, fail) and time on task (in seconds) by narrating Likert scale questions for ease/difficulty (for each task), satisfaction (overall), and frustration (for each task). 3. Support Analysis - Organized and codified the note-taking sheet while adjusting inconsistencies amongst moderators and marking early themes. - Reported the top-level findings for each phase to the Project Lead. 4. Attend Client Final Presentation - Contributed to the final presentation with the client for both project phases. https://images.squarespace-cdn.com/content/v1/5d9cd33a4305a15ce861ba94/723b10e1-bb8b-46e7-a570-9d3e21591efe/IMG_1667.png UX - Outcomes and Learnings - Evaluating the quality of inputs within two headset devices, setting baseline metrics to track the quality of new gestures, interaction models, and UI changes, and collecting data on KPIs within a team of four researchers was no easy feat. Setting expectations amongst researchers seemed straightforward, but became more nuanced as our unique moderation styles were expressed. - After our dry-run of Phase 1, I suggested major adjustments to the protocol, to which the client agreed. Our adjustments decreased moderator stress and mental load and allowed us to collect data with clarity and precision. - Multi-week in-lab sessions require support in all forms, especially emotionally, physically, and mentally. Taking breaks between sessions and between phases was imperative for mental clarity. - Mixed methods research can be both potent and arduous. Our team helped validate many assumptions and previous learnings with the client team. However, more efficient moderation methods should be considered for hardware research. https://images.squarespace-cdn.com/content/v1/5d9cd33a4305a15ce861ba94/06d7f6a1-eed8-4062-8903-920ed858d0c0/image-4_2025-10-16-182811_hcal.webp UX - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d9cd33a4305a15ce861ba94/e4ee3361-cae7-4dd1-af24-3b701c645768/kenny-eliason-1-aA2Fadydc-unsplash.jpg UX - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d9cd33a4305a15ce861ba94/c0ff7183-681d-465e-81cf-87d04ff7f6a8/gery-wibowo-Eti6ph51H4A-unsplash.jpg UX - Process 1. Onboard to the UX Team - Worked with the team UX lead to set project objectives, timelines, and expectations. Facilitated the project handoff process from a previous UX researcher. - Reworked a landscape analysis report that a previous UX researcher created to reframe recommendations to be more actionable and include additional information. 2. Work Alongside UX Lead - Assisted with refining recruitment criteria, overseeing participant grouping targets, editing session guides, taking notes for, and partially moderating IDIs for several “learning paths” workstreams (e.g., Generative AI for UX, Sprint Leading) for the first 3 weeks. Met daily with the UX lead to ensure seamless project handoff. 3. Take on Research Independently - Planned, moderated, and analyzed data for 6 “learning paths” over 17 weeks with the internal recruitment team, with most studies running concurrently. Held 60-minute sessions with 8-10 participants per “track.” Shared progress and reported findings directly to UX leads. https://images.squarespace-cdn.com/content/v1/5d9cd33a4305a15ce861ba94/da819ca9-780d-4334-b418-90122544df9c/brooke-cagle-g1Kr4Ozfoac-unsplash.jpg UX - Outcomes - Performed rolling research for the UX team without interruption while delivering pre- and post-course survey data to defend qualitative data further. - Delivered final reports with insights, quotes, and recommendations 3 days after the end of sessions per workstream. - Helped sell a 7-week design engagement to the client, who required design and strategy support for exploring "learning paths” concepts. Guided a new cohort of teammates (e.g., UX designer and project manager) in the design phase of the project. https://images.squarespace-cdn.com/content/v1/5d9cd33a4305a15ce861ba94/f995ba64-60a3-422d-9826-c27ef403fd76/maxence-pira-7hR3FrFs4Q0-unsplash.jpg UX - AI Chip Manufacturer Brand Launch Project Performed research to understand how decision-makers navigate pages on a semiconductor website. Senior UX Researcher | 30 Weeks | Qualitative Research | 2025 https://images.squarespace-cdn.com/content/v1/5d9cd33a4305a15ce861ba94/4226b5dc-c7a8-4f81-bdb1-78ae9ecb0a80/balazs-ketyi-LPWl2pEVGKc-unsplash.jpg UX - My Research Process 1. Assess Semiconductor Competitive Landscape I started by shadowing the designers’ and content strategist’s inquiry on our client’s competitors. Consequently, I adjusted the round one research plan to better fit the project’s constraints. 2. Conduct Round One Research (IDIs) To get alignment on our client’s ongoing web strategy and priorities, I first planned 13 IDIs for 60-minutes with B2B business decision makers within the IoT, Networking, and Infrastructure segments. I tested several navigation reorganization options and uncovered insights for category refinement. 3. Conduct Round Two Research (IDIs) Following the client strategy workshop, I planned 10 IDIs for 60-minutes with Internet of Things Solutions decision makers. Our objectives were to collect feedback from users on their IoT Solutions web experiences and to understand where navigation and narrative could be improved. 4. Conduct Round Three Research (Unmoderated Usability Testing) After testing and iterating on page concepts, the team required further clarification on two primary navigation design explorations. We explored user expectations and reactions to top-level navigation, product categorization, industry jargon, and new page concepts. This unmoderated study was conducted using Dscout Express its data was later analyzed using NotebookLM as a thought partner. https://images.squarespace-cdn.com/content/v1/5d9cd33a4305a15ce861ba94/7c2f49ba-6cd5-49f1-b23b-d9e66877e45c/charlesdeluvio-Lks7vei-eAg-unsplash.jpg UX - Impact and Outcomes I helped move the needle by being a research advocate and thought leader, taking a holistic view with the client’s requests, and providing evidence and actionable recommendations for each design phase. Each round of research was followed by a Topline Insights Report created in Figma alongside video highlight clips, and was presented to the client teams. Round one research insights were used as an anchor point for the design strategy workshop and the following rounds were used as key artifacts for the impending brand launch. The brand launched their new offering in Summer 2025. https://images.squarespace-cdn.com/content/v1/5d9cd33a4305a15ce861ba94/9bb5e893-9c4f-4513-b443-96701f5e8f3b/med-badr-chemmaoui-ZSPBhokqDMc-unsplash.jpg UX - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d9cd33a4305a15ce861ba94/cd2cb878-b58f-4d8e-83f3-1505816fa9f1/s-o-c-i-a-l-c-u-t-7KkDiSs5UdQ-unsplash.jpg UX - Search Engine SMB Advertiser Maturity Journey Executed 4 foundational UX research studies over 6 months for a search engine’s internal UX learning ecosystem. Senior UX Researcher | 8 Weeks | Qualitative Research | 2025 https://images.squarespace-cdn.com/content/v1/5d9cd33a4305a15ce861ba94/076a537b-43e8-4bf6-82bb-d77ac955cefb/kouji-tsuru-gK5vG0nxdbQ-unsplash.jpg UX - My Research Process 1. Lead Research Activities for IDIs: Worked within a team of an interaction designer, research director, and project manager to schedule and complete 25 in-depth interviews for one hour each across 3 pre-defined user groups (segmented by ad spend and product usage). 2. Analyze Data and Produce Final Report: Synthesized interview notes into a Topline Insights Report one day after the conclusion of sessions. Continued synthesizing insights into a final report, including user group summary slides, video highlight clips, strategic insights, and recommendations. 3. Collaborate with the Interaction Designer to Create Maturity Journey Map: Expanded the four user groupings into one cyclical maturity journey map, highlighting key journey phases, actions, emotions, triggers impacting movement from one phase to another, and recommendations per phase. https://images.squarespace-cdn.com/content/v1/5d9cd33a4305a15ce861ba94/b1116c66-08b9-4888-b6f3-e4fd93d5ddfc/roberto-nickson-TB_cvdUHUuc-unsplash.jpg UX - Impact and Outcomes Key Finding: The journey was not linear - it was cyclical. People moved back and forth between segments depending on life circumstances, business performance, sales, and especially bandwidth (many small business owners were sole proprietors). Other Emergent Themes: Small business owners struggled with complex advertising tools, had negative experiences when outsourcing work to agencies, and required trial and error when running effective ads. Outcome: I delivered a final report and collaborated with an interaction designer to visualize the journey and create artifacts. We delivered a high-polish, printable, evergreen journey map, persona cards, and a deck for the team to use as a source of truth. https://images.squarespace-cdn.com/content/v1/5d9cd33a4305a15ce861ba94/e66b9b32-52b8-41f4-a295-c86e3f410214/mailchimp-wd3UDXNgYWw-unsplash.jpg UX - Reflections This research project pushed me get creative when collaborating with designers and researchers. I not only continued to advocate for the user, but I was tasked with translating their motivations and needs into a visual artefact. Seeing their journeys as cyclical, not linear, opened new doorways for better communicating their struggles as users traversed through phases. My team and I learned how to speak the same language and tell the right story through meticulous design and accurate research. https://www.karenjwang.xyz/interiordecor daily 0.75 2025-12-11 https://images.squarespace-cdn.com/content/v1/5d9cd33a4305a15ce861ba94/1741912922016-POKUHD7WL1YZULB39V8J/IMG_2508.jpg Interior Decor https://images.squarespace-cdn.com/content/v1/5d9cd33a4305a15ce861ba94/1741913247830-AXCD6S9G6VIP811HPA4P/IMG_3613.jpg Interior Decor https://images.squarespace-cdn.com/content/v1/5d9cd33a4305a15ce861ba94/ed45a1f3-86d0-4336-b8dc-d5315b1ce941/img_8009.jpg Interior Decor https://images.squarespace-cdn.com/content/v1/5d9cd33a4305a15ce861ba94/1741202141350-8DFTZZHHZWVILZHT97WE/IMG_2508.jpg Interior Decor https://www.karenjwang.xyz/art daily 0.75 2026-01-21 https://images.squarespace-cdn.com/content/v1/5d9cd33a4305a15ce861ba94/1765420503221-GRI35ZFULWM97NYYH062/DSC01649.JPG Art - Patina Painting acrylic, modeling paste, gloss gel medium on canvas 18in x 24in https://images.squarespace-cdn.com/content/v1/5d9cd33a4305a15ce861ba94/1765422079226-ODPLF04MG4UO2GI9MANE/DSC01669.JPG Art - Skid Painting acrylic, modeling paste, gloss gel medium on gallery wrapped canvas 24in x 36in https://images.squarespace-cdn.com/content/v1/5d9cd33a4305a15ce861ba94/1765422224322-6VTIAJ58YA8FFQQIQB1G/DSC01659.JPG Art - Butter Painting acrylic, modeling paste, gloss gel medium on canvas custom wood framing 18in x 24in without frame https://images.squarespace-cdn.com/content/v1/5d9cd33a4305a15ce861ba94/1765422587984-FS3EGA99JDI6OZZV68M6/DSC01677.JPG Art - Seafoam Painting acrylic, modeling paste, gloss gel medium on gallery wrapped canvas 16in x 40in https://images.squarespace-cdn.com/content/v1/5d9cd33a4305a15ce861ba94/1765425118385-W2XUYREGQ3LBI7NOATRL/DSC01655.JPG Art - Gilded Painting acrylic, modeling paste, and gloss gel medium on canvas 18in x 24in https://images.squarespace-cdn.com/content/v1/5d9cd33a4305a15ce861ba94/1570566882174-RO70WWCEO0NOBD6DE5O7/10562636_10203361207443482_8351230516473150812_o.jpg Art https://images.squarespace-cdn.com/content/v1/5d9cd33a4305a15ce861ba94/1570567596068-UVA3FYI2MA02WPEQNCWA/Karen+Wang+Midterm+Art+History+Club.jpg Art https://images.squarespace-cdn.com/content/v1/5d9cd33a4305a15ce861ba94/1570566878870-YGFKEXC98HI9TVYHY88N/10551606_10203361205483433_5170710641098675909_o.jpg Art https://images.squarespace-cdn.com/content/v1/5d9cd33a4305a15ce861ba94/1765421347691-94F9QAA9FN2D05C8L0VI/DSC01667.JPG Art - Duality Painting acrylic, modeling paste, gloss gel medium on gallery wrapped canvas 24in x 30in SOLD https://images.squarespace-cdn.com/content/v1/5d9cd33a4305a15ce861ba94/1768971783696-2DGANDM20WLE8GTMYBFB/IMG_6133.jpg Art - Superbloom Painting acrylic, modeling paste, gloss gel medium on framed canvas “superbloom” is the name of this piece and my upcoming poetry book. i have been enthralled by chrysanthemums for several years, having some tattooed on my forearm. they represent well-being, friendship, celebration, and healing. they’re a beautiful reminder of my east asian roots and have been used as a medicinal panacea for centuries. i’d like to think that whenever one sees chrysanthemums, they’re reminded of what comes after the grief has passed. the salve that cradles us and allows us to bloom into our next evolution. the more i look at “superbloom,” the more i see all of me encapsulated in canvas form. i’m a gemini sun, leo moon, pisces rising. duality runs in my veins and informs what i do and how i see the world. i thrive in the limelight, but i’m also painstakingly sensitive. “superbloom” is all of the above— feminine and masculine, bright white and pure black, with a river of textured blossoms running outwardly from it. it’s the light we wish to share, it’s the dark we are burdened to hold, it’s the compromise of both as equally important when we navigate this world. https://www.karenjwang.xyz/about daily 0.75 2026-02-09 https://images.squarespace-cdn.com/content/v1/5d9cd33a4305a15ce861ba94/726509fb-972c-4fa4-920c-21ff66ca1798/KW+Banner.JPG About https://images.squarespace-cdn.com/content/v1/5d9cd33a4305a15ce861ba94/5c0a9e57-fc0b-4607-bd86-9863ae33fff5/Karen+Resume+2026.png About https://www.karenjwang.xyz/contact daily 0.75 2026-02-11 https://images.squarespace-cdn.com/content/v1/5d9cd33a4305a15ce861ba94/91bd7a46-f7fe-45aa-956e-06c0143836c2/KW+Headshot.jpeg Contact - Say hello. Let’s work together. https://www.karenjwang.xyz/cryptocurrency-study daily 0.75 2022-04-29 https://images.squarespace-cdn.com/content/v1/5d9cd33a4305a15ce861ba94/1651002700388-OYFUR3DEJE1DS66NIIDW/feliphe-schiarolli-hes6nUC1MVc-unsplash.jpg Cryptocurrency Study https://images.squarespace-cdn.com/content/v1/5d9cd33a4305a15ce861ba94/c9242a62-a188-484c-8dd0-3dca2da0331b/jeswin-thomas-guLAk5gqj-Y-unsplash.jpg Cryptocurrency Study - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d9cd33a4305a15ce861ba94/3a56e64d-f4ee-45ee-a1a6-5f00775f73da/brandi-redd-aJTiW00qqtI-unsplash.jpg Cryptocurrency Study - Process 1. Identify Appropriate Research Methodology (Individual Interviews) - Worked within a team to schedule stakeholder interviews, the inspiration audit, individual interviews, the concept card session, and low-fidelity and high-fidelity concepts. - Collaborated closely with the UX designer, along with the research director, design director, and project manager in a user-centered design project. - Debriefed on previous research and academic papers from the client. 2. Oversee Stakeholder Interviews - Monitored incoming data collected by the UX designer during stakeholder interviews. Assisted interviews in tandem with recruiting and creating the session guide for IDIs. 3. Create Interview Protocol - Strategized two 90-minute interview protocols for 10 students and 12 teachers (for 8 and 10 to show), which included a co-creation activity and platform example walkthrough. https://images.squarespace-cdn.com/content/v1/5d9cd33a4305a15ce861ba94/196fb3c0-2f9b-44ca-b290-6bbc67eb848e/david-pennington-T-GjUWPW-oI-unsplash.jpg Cryptocurrency Study 4. Recruit Participants - Drafted two recruitment screeners with unique criteria for students and teachers. Sought a mix of household incomes, location, gender, racial identity, and feelings of connectedness to school to account for diversity. - Collaborated with the internal recruitment team to schedule 22 participants over 8 session days. 5. Conduct IDIs - Held 18 90-minute sessions with high school students and teachers over 8 days. - Led participants through a co-creation exercise through Mural, where they sketched their ideal learning environment and “non-negotiables,” and a walkthrough of the current SEL for Adults platform. 6. Attend Client Workshop and Concept Card Session - Supported the UX designer in leading a client workshop to discuss, vote, and prioritize “non-negotiable” SEL-related learning contexts and platforms. - Contributed to an internal concept card session with 19 designers to sketch preliminary designs for 3 student experience pillars. https://images.squarespace-cdn.com/content/v1/5d9cd33a4305a15ce861ba94/1498de3f-111e-4307-8e3b-b7e05f8ef3ae/taylor-wilcox-NTur2_QKpg0-unsplash.jpg Cryptocurrency Study - Analysis and Outcomes - Synthesized and presented high-level findings and emerging themes in a “Topline Report” based on my initial impressions and observations one-day after the final interview session. - Created an “Extended Topline Report” with deeper insights, quotes, and recommendations one week after the final interview session. - Worked with the UX designer to create a cohesive research x design final presentation deck. Responsible for designing ~60-slides on Figma with qualitative data pertaining to 3 student experience pillars and 2 teacher experience pillars. - Crafted 4 video highlight clips to visually articulate insights and capture key participant quotes. - Presented the final deck to 8 stakeholders during a 2-hour walkthrough of key research insights, recommendations, and low and high-fidelity design concepts. Facilitated insightful group discussion and fielded research questions from the client. https://images.squarespace-cdn.com/content/v1/5d9cd33a4305a15ce861ba94/fc004684-56aa-4978-802b-5f061c2a32fc/carlos-magno-DzcULYvMSYY-unsplash.jpg Cryptocurrency Study - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.karenjwang.xyz/reading-with-kids-study daily 0.75 2022-04-29 https://images.squarespace-cdn.com/content/v1/5d9cd33a4305a15ce861ba94/1651002700388-OYFUR3DEJE1DS66NIIDW/feliphe-schiarolli-hes6nUC1MVc-unsplash.jpg Reading with Kids Study https://images.squarespace-cdn.com/content/v1/5d9cd33a4305a15ce861ba94/c9242a62-a188-484c-8dd0-3dca2da0331b/jeswin-thomas-guLAk5gqj-Y-unsplash.jpg Reading with Kids Study - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d9cd33a4305a15ce861ba94/3a56e64d-f4ee-45ee-a1a6-5f00775f73da/brandi-redd-aJTiW00qqtI-unsplash.jpg Reading with Kids Study - Process 1. Identify Appropriate Research Methodology (Individual Interviews) - Worked within a team to schedule stakeholder interviews, the inspiration audit, individual interviews, the concept card session, and low-fidelity and high-fidelity concepts. - Collaborated closely with the UX designer, along with the research director, design director, and project manager in a user-centered design project. - Debriefed on previous research and academic papers from the client. 2. Oversee Stakeholder Interviews - Monitored incoming data collected by the UX designer during stakeholder interviews. Assisted interviews in tandem with recruiting and creating the session guide for IDIs. 3. Create Interview Protocol - Strategized two 90-minute interview protocols for 10 students and 12 teachers (for 8 and 10 to show), which included a co-creation activity and platform example walkthrough. https://images.squarespace-cdn.com/content/v1/5d9cd33a4305a15ce861ba94/196fb3c0-2f9b-44ca-b290-6bbc67eb848e/david-pennington-T-GjUWPW-oI-unsplash.jpg Reading with Kids Study 4. Recruit Participants - Drafted two recruitment screeners with unique criteria for students and teachers. Sought a mix of household incomes, location, gender, racial identity, and feelings of connectedness to school to account for diversity. - Collaborated with the internal recruitment team to schedule 22 participants over 8 session days. 5. Conduct IDIs - Held 18 90-minute sessions with high school students and teachers over 8 days. - Led participants through a co-creation exercise through Mural, where they sketched their ideal learning environment and “non-negotiables,” and a walkthrough of the current SEL for Adults platform. 6. Attend Client Workshop and Concept Card Session - Supported the UX designer in leading a client workshop to discuss, vote, and prioritize “non-negotiable” SEL-related learning contexts and platforms. - Contributed to an internal concept card session with 19 designers to sketch preliminary designs for 3 student experience pillars. https://images.squarespace-cdn.com/content/v1/5d9cd33a4305a15ce861ba94/1498de3f-111e-4307-8e3b-b7e05f8ef3ae/taylor-wilcox-NTur2_QKpg0-unsplash.jpg Reading with Kids Study - Analysis and Outcomes - Synthesized and presented high-level findings and emerging themes in a “Topline Report” based on my initial impressions and observations one-day after the final interview session. - Created an “Extended Topline Report” with deeper insights, quotes, and recommendations one week after the final interview session. - Worked with the UX designer to create a cohesive research x design final presentation deck. Responsible for designing ~60-slides on Figma with qualitative data pertaining to 3 student experience pillars and 2 teacher experience pillars. - Crafted 4 video highlight clips to visually articulate insights and capture key participant quotes. - Presented the final deck to 8 stakeholders during a 2-hour walkthrough of key research insights, recommendations, and low and high-fidelity design concepts. Facilitated insightful group discussion and fielded research questions from the client. https://images.squarespace-cdn.com/content/v1/5d9cd33a4305a15ce861ba94/fc004684-56aa-4978-802b-5f061c2a32fc/carlos-magno-DzcULYvMSYY-unsplash.jpg Reading with Kids Study - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.karenjwang.xyz/cryptocurrency-study-copy daily 0.75 2024-03-08 https://images.squarespace-cdn.com/content/v1/5d9cd33a4305a15ce861ba94/1651002700388-OYFUR3DEJE1DS66NIIDW/feliphe-schiarolli-hes6nUC1MVc-unsplash.jpg Mobile Kids Games Usability Research Study https://images.squarespace-cdn.com/content/v1/5d9cd33a4305a15ce861ba94/c9242a62-a188-484c-8dd0-3dca2da0331b/jeswin-thomas-guLAk5gqj-Y-unsplash.jpg Mobile Kids Games Usability Research Study - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d9cd33a4305a15ce861ba94/3a56e64d-f4ee-45ee-a1a6-5f00775f73da/brandi-redd-aJTiW00qqtI-unsplash.jpg Mobile Kids Games Usability Research Study - Process 1. Identify Appropriate Research Methodology (Individual Interviews) - Worked within a team to schedule stakeholder interviews, the inspiration audit, individual interviews, the concept card session, and low-fidelity and high-fidelity concepts. - Collaborated closely with the UX designer, along with the research director, design director, and project manager in a user-centered design project. - Debriefed on previous research and academic papers from the client. 2. Oversee Stakeholder Interviews - Monitored incoming data collected by the UX designer during stakeholder interviews. Assisted interviews in tandem with recruiting and creating the session guide for IDIs. 3. Create Interview Protocol - Strategized two 90-minute interview protocols for 10 students and 12 teachers (for 8 and 10 to show), which included a co-creation activity and platform example walkthrough. https://images.squarespace-cdn.com/content/v1/5d9cd33a4305a15ce861ba94/196fb3c0-2f9b-44ca-b290-6bbc67eb848e/david-pennington-T-GjUWPW-oI-unsplash.jpg Mobile Kids Games Usability Research Study 4. Recruit Participants - Drafted two recruitment screeners with unique criteria for students and teachers. Sought a mix of household incomes, location, gender, racial identity, and feelings of connectedness to school to account for diversity. - Collaborated with the internal recruitment team to schedule 22 participants over 8 session days. 5. Conduct IDIs - Held 18 90-minute sessions with high school students and teachers over 8 days. - Led participants through a co-creation exercise through Mural, where they sketched their ideal learning environment and “non-negotiables,” and a walkthrough of the current SEL for Adults platform. 6. Attend Client Workshop and Concept Card Session - Supported the UX designer in leading a client workshop to discuss, vote, and prioritize “non-negotiable” SEL-related learning contexts and platforms. - Contributed to an internal concept card session with 19 designers to sketch preliminary designs for 3 student experience pillars. https://images.squarespace-cdn.com/content/v1/5d9cd33a4305a15ce861ba94/1498de3f-111e-4307-8e3b-b7e05f8ef3ae/taylor-wilcox-NTur2_QKpg0-unsplash.jpg Mobile Kids Games Usability Research Study - Analysis and Outcomes - Synthesized and presented high-level findings and emerging themes in a “Topline Report” based on my initial impressions and observations one-day after the final interview session. - Created an “Extended Topline Report” with deeper insights, quotes, and recommendations one week after the final interview session. - Worked with the UX designer to create a cohesive research x design final presentation deck. Responsible for designing ~60-slides on Figma with qualitative data pertaining to 3 student experience pillars and 2 teacher experience pillars. - Crafted 4 video highlight clips to visually articulate insights and capture key participant quotes. - Presented the final deck to 8 stakeholders during a 2-hour walkthrough of key research insights, recommendations, and low and high-fidelity design concepts. Facilitated insightful group discussion and fielded research questions from the client. https://images.squarespace-cdn.com/content/v1/5d9cd33a4305a15ce861ba94/fc004684-56aa-4978-802b-5f061c2a32fc/carlos-magno-DzcULYvMSYY-unsplash.jpg Mobile Kids Games Usability Research Study - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.karenjwang.xyz/wellness daily 0.75 2025-03-10 https://images.squarespace-cdn.com/content/v1/5d9cd33a4305a15ce861ba94/1634344804285-K75QIL06KLUCDMVVRJDG/LifeofKare+desktop.png Wellness - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d9cd33a4305a15ce861ba94/1571940965080-X7ILXA1IVFUDGW425OUH/Guest+Announcement.png Wellness - Running since 2019. + hosted by karen wang + 32 episodes + 6k unique downloads + 50+ hours of one-on-one research + 100+ hours of editing + surveys created on social media platforms to reach listeners https://www.karenjwang.xyz/cryptocurrency-study-1 daily 0.75 2026-02-05 https://images.squarespace-cdn.com/content/v1/5d9cd33a4305a15ce861ba94/1651002700388-OYFUR3DEJE1DS66NIIDW/feliphe-schiarolli-hes6nUC1MVc-unsplash.jpg Aria Health Study https://images.squarespace-cdn.com/content/v1/5d9cd33a4305a15ce861ba94/c9242a62-a188-484c-8dd0-3dca2da0331b/jeswin-thomas-guLAk5gqj-Y-unsplash.jpg Aria Health Study - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d9cd33a4305a15ce861ba94/3a56e64d-f4ee-45ee-a1a6-5f00775f73da/brandi-redd-aJTiW00qqtI-unsplash.jpg Aria Health Study - Process 1. Identify Appropriate Research Methodology (Individual Interviews) - Worked within a team to schedule stakeholder interviews, the inspiration audit, individual interviews, the concept card session, and low-fidelity and high-fidelity concepts. - Collaborated closely with the UX designer, along with the research director, design director, and project manager in a user-centered design project. - Debriefed on previous research and academic papers from the client. 2. Oversee Stakeholder Interviews - Monitored incoming data collected by the UX designer during stakeholder interviews. Assisted interviews in tandem with recruiting and creating the session guide for IDIs. 3. Create Interview Protocol - Strategized two 90-minute interview protocols for 10 students and 12 teachers (for 8 and 10 to show), which included a co-creation activity and platform example walkthrough. https://images.squarespace-cdn.com/content/v1/5d9cd33a4305a15ce861ba94/196fb3c0-2f9b-44ca-b290-6bbc67eb848e/david-pennington-T-GjUWPW-oI-unsplash.jpg Aria Health Study 4. Recruit Participants - Drafted two recruitment screeners with unique criteria for students and teachers. Sought a mix of household incomes, location, gender, racial identity, and feelings of connectedness to school to account for diversity. - Collaborated with the internal recruitment team to schedule 22 participants over 8 session days. 5. Conduct IDIs - Held 18 90-minute sessions with high school students and teachers over 8 days. - Led participants through a co-creation exercise through Mural, where they sketched their ideal learning environment and “non-negotiables,” and a walkthrough of the current SEL for Adults platform. 6. Attend Client Workshop and Concept Card Session - Supported the UX designer in leading a client workshop to discuss, vote, and prioritize “non-negotiable” SEL-related learning contexts and platforms. - Contributed to an internal concept card session with 19 designers to sketch preliminary designs for 3 student experience pillars. https://images.squarespace-cdn.com/content/v1/5d9cd33a4305a15ce861ba94/1498de3f-111e-4307-8e3b-b7e05f8ef3ae/taylor-wilcox-NTur2_QKpg0-unsplash.jpg Aria Health Study - Analysis and Outcomes - Synthesized and presented high-level findings and emerging themes in a “Topline Report” based on my initial impressions and observations one-day after the final interview session. - Created an “Extended Topline Report” with deeper insights, quotes, and recommendations one week after the final interview session. - Worked with the UX designer to create a cohesive research x design final presentation deck. Responsible for designing ~60-slides on Figma with qualitative data pertaining to 3 student experience pillars and 2 teacher experience pillars. - Crafted 4 video highlight clips to visually articulate insights and capture key participant quotes. - Presented the final deck to 8 stakeholders during a 2-hour walkthrough of key research insights, recommendations, and low and high-fidelity design concepts. Facilitated insightful group discussion and fielded research questions from the client. https://images.squarespace-cdn.com/content/v1/5d9cd33a4305a15ce861ba94/fc004684-56aa-4978-802b-5f061c2a32fc/carlos-magno-DzcULYvMSYY-unsplash.jpg Aria Health Study - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.karenjwang.xyz/aws-marketing-cxo-study daily 0.75 2026-02-05 https://images.squarespace-cdn.com/content/v1/5d9cd33a4305a15ce861ba94/1651002700388-OYFUR3DEJE1DS66NIIDW/feliphe-schiarolli-hes6nUC1MVc-unsplash.jpg AWS Marketing CXO Study https://images.squarespace-cdn.com/content/v1/5d9cd33a4305a15ce861ba94/c9242a62-a188-484c-8dd0-3dca2da0331b/jeswin-thomas-guLAk5gqj-Y-unsplash.jpg AWS Marketing CXO Study - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d9cd33a4305a15ce861ba94/3a56e64d-f4ee-45ee-a1a6-5f00775f73da/brandi-redd-aJTiW00qqtI-unsplash.jpg AWS Marketing CXO Study - Process 1. Identify Appropriate Research Methodology (Individual Interviews) - Worked within a team to schedule stakeholder interviews, the inspiration audit, individual interviews, the concept card session, and low-fidelity and high-fidelity concepts. - Collaborated closely with the UX designer, along with the research director, design director, and project manager in a user-centered design project. - Debriefed on previous research and academic papers from the client. 2. Oversee Stakeholder Interviews - Monitored incoming data collected by the UX designer during stakeholder interviews. Assisted interviews in tandem with recruiting and creating the session guide for IDIs. 3. Create Interview Protocol - Strategized two 90-minute interview protocols for 10 students and 12 teachers (for 8 and 10 to show), which included a co-creation activity and platform example walkthrough. https://images.squarespace-cdn.com/content/v1/5d9cd33a4305a15ce861ba94/196fb3c0-2f9b-44ca-b290-6bbc67eb848e/david-pennington-T-GjUWPW-oI-unsplash.jpg AWS Marketing CXO Study 4. Recruit Participants - Drafted two recruitment screeners with unique criteria for students and teachers. Sought a mix of household incomes, location, gender, racial identity, and feelings of connectedness to school to account for diversity. - Collaborated with the internal recruitment team to schedule 22 participants over 8 session days. 5. Conduct IDIs - Held 18 90-minute sessions with high school students and teachers over 8 days. - Led participants through a co-creation exercise through Mural, where they sketched their ideal learning environment and “non-negotiables,” and a walkthrough of the current SEL for Adults platform. 6. Attend Client Workshop and Concept Card Session - Supported the UX designer in leading a client workshop to discuss, vote, and prioritize “non-negotiable” SEL-related learning contexts and platforms. - Contributed to an internal concept card session with 19 designers to sketch preliminary designs for 3 student experience pillars. https://images.squarespace-cdn.com/content/v1/5d9cd33a4305a15ce861ba94/1498de3f-111e-4307-8e3b-b7e05f8ef3ae/taylor-wilcox-NTur2_QKpg0-unsplash.jpg AWS Marketing CXO Study - Analysis and Outcomes - Synthesized and presented high-level findings and emerging themes in a “Topline Report” based on my initial impressions and observations one-day after the final interview session. - Created an “Extended Topline Report” with deeper insights, quotes, and recommendations one week after the final interview session. - Worked with the UX designer to create a cohesive research x design final presentation deck. Responsible for designing ~60-slides on Figma with qualitative data pertaining to 3 student experience pillars and 2 teacher experience pillars. - Crafted 4 video highlight clips to visually articulate insights and capture key participant quotes. - Presented the final deck to 8 stakeholders during a 2-hour walkthrough of key research insights, recommendations, and low and high-fidelity design concepts. Facilitated insightful group discussion and fielded research questions from the client. https://images.squarespace-cdn.com/content/v1/5d9cd33a4305a15ce861ba94/fc004684-56aa-4978-802b-5f061c2a32fc/carlos-magno-DzcULYvMSYY-unsplash.jpg AWS Marketing CXO Study - Make it stand out Whatever it is, the way you tell your story online can make all the difference.